Optimizing Ministry

An established executive in brand, marketing, and international leadership, Sam Smith was called to utilize the skills he developed in the secular business world and invest his talents in International Ministry. Sam realized almost immediately the need for compassionate, yet professional, business acumen within Ministry leadership and coined the term “Optimizing Ministry”. God has provided gifts to us all, and it is our job to optimize these gifts to make the biggest impact possible on those we seek to serve.

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